The company
Northwind Manufacturing
Northwind Manufacturing is a 60-person specialty chemicals contract manufacturer. They mix, bottle, and ship over 400 SKUs of industrial cleaning products and food-grade sanitizers to distributors across the Midwest. Founded in 1987, the company is in the middle of a multi-year modernization program: new ERP, ISO 9001 certification, expansion into the Southeast, and a quiet AI initiative that has been running for two years.
Founded
1987
Headquarters
Madison, Wisconsin
Employees
60
Annual revenue
$42M
Departments
Northwind has 7 departments. Every person, every project, and every piece of knowledge is attached to a department. The Company Brain is the cross-department view of the company's shared knowledge.
Executive
4 people
HR
5 people
Sales
12 people
Operations
15 people
Finance
6 people
IT
8 people
Engineering
10 people
Total
60 people across 7 departments
Active projects
Northwind is in the middle of a multi-year modernization program. The 6 active projects are the work that the company is doing right now.
PROJECT
Customer rollout
Migrate 142 active distributor accounts to the new ERP portal
Owner: Bartosz Lewandowski
PROJECT
Hiring
Hire 6 line operators and 2 process engineers for the night-shift expansion
Owner: Hassan Al-Rashid
PROJECT
ISO compliance
Achieve ISO 9001:2015 certification by end of Q3
Owner: Roberto Silva
PROJECT
Infrastructure
Replace the line-2 SCADA stack and the aging on-prem file server
Owner: Wesley Tran
PROJECT
Sales expansion
Open a 3-state Southeast territory (TN, KY, GA) by Q4
Owner: Reggie Williams
PROJECT
AI initiatives
The internal AI tool rollout — Claude for engineering, Copilot for office, internal automation for ops
Owner: Wesley Tran